"Nudge" policies are growing in popularity around the world, with governments taking a more active role in helping us make the "right" choices. Last week, U.K. Health Secretary Andrew Lansley announced that he wanted to "nudge, not nanny" the British people on health choices. But what do the public think about this? A new report by Ipsos Social Research Institute focusing on health care suggests people may be more accepting than we might expect.

Health-care systems around the world are struggling to cope with the demands of populations who smoke, eat too much, drink too much alcohol and do too ...

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