BY MIGUEL BUSTILLO AND LAUREN A.E. SCHUKER
"How to Train Your Dragon" will not only sway the fortunes of DreamWorks Animation SKG Inc., but also Wal-Mart Stores Inc., which forged an unusually detailed merchandising partnership with the film studio that the retailer sees as its new blueprint for working with Hollywood.
Wal-Mart worked with DreamWorks to design and choose the kind of licensed goods that would be sold around the family movie about a young Viking boy who tames a dragon, slated to hit U.S. theaters next Friday. It also had a hand in selecting who would make the merchandise, including putting plaything maker Spin Master Ltd. ...
Most Recommended
“"The Koch Brothers are...;”
“Those Catholics in battleground...;”
“As the great philosopher Charlie...;”
“The House of Representatives...;”
“Gee Bob, why don't you explain t...;”