BY HOLMAN W. JENKINS, JR.
'The iPhone is a fantastic device but it's a device perfectly tuned for zero miles per hour."
So explains K. Prasad Venkatesh, chief of infotronics research and advanced engineering for Ford Motor, a company not slowing down its drive into the digital age, even amid current furors about distracted driving or the reliability of competitor Toyota's electronics.
Far from it: Because customers are bringing their digital lives into the car, the choice facing car makers only is how to accommodate them safely. That's some of the thinking behind Ford Sync, advertised on TV in car commercials that barely mention the ...
BY HOLMAN W. JENKINS, JR.
'The iPhone is a fantastic device but it's a device perfectly tuned for zero miles per hour."
So explains K. Prasad Venkatesh, chief of infotronics research and advanced engineering for Ford Motor, a company not slowing down its drive into the digital age, even amid current furors about distracted driving or the reliability of competitor Toyota's electronics.
Far from it: Because customers are bringing their digital lives into the car, the choice facing car makers only is how to accommodate them safely. That's some of the thinking behind Ford Sync, advertised on TV in car commercials that barely mention the ...
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