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Marketing & Strategy
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Marketing & Strategy
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GM to Forgo Pricey Super Bowl Ads
General Motors said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations.
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![[WANDA.1]](http://si.wsj.net/public/resources/images/MK-BU561_WANDA1_A_20120523221920.jpg)
Chinese Tycoon Sees Deals Beyond AMC
Chinese property and entertainment tycoon Wang Jianlin, fresh off a proposed deal to purchase AMC, plans to make similarly ambitious moves in global industries ranging from film to retail to hotels.
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Talent Agents Buy Out ICM
Hollywood talent agency ICM Partners was bought out by a group of agents, who struck a deal with private-equity firm Rizvi Traverse Management and former ICM CEO Jeffrey Berg.
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![[OBAFILM]](http://si.wsj.net/public/resources/images/NA-BQ855_OBAFIL_A_20120523180126.jpg)
GOP Questions Help Given for bin Laden Film
Documents showed the Obama administration offered filmmakers working on a bin Laden movie a chance to speak with a SEAL Team Six commander involved in planning the raid.
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Pandora's Loss Widens
Pandora Media reported a wider quarterly loss on higher costs, but its revenue jumped 58% and the Internet radio company raised its outlook.
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![[CORPWATCH]](http://si.wsj.net/public/resources/images/MK-BU551_CORPWA_A_20120523172447.jpg)
Martha Stewart Named Nonexecutive Chairman
Martha Stewart was named nonexecutive chairman of the company she founded, Martha Stewart Living Omnimedia, eight years after she resigned amid charges that she lied to investigators about a stock sale.
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Sirius Chief Airs Static in Liberty Clash
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You Call That Innovation?
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NFL Players Complain of Secret Salary Cap
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AOL's Bet on Local News Draws Trouble
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Broadcasters Fight Online Disclosure
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Latest Marketing & Strategy Headlines
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Top Google Lawyer Touts Oracle Trial Victory
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Hasbro Delays Release Of 'GI Joe' Sequel By Nine Months
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US HOT STOCKS: Hewlett-Packard, Pandora, NetApp Active In Late Trading -1-
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UPDATE: Pandora's Loss Widens Amid Mounting Costs
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UPDATE: Pandora's Loss Widens Amid Mounting Costs
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Pandora: Will 'Step Up' Salesforce Expansion
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3rd UPDATE: Facebook Shares Climb 3.2% In Wednesday Trading
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ADR Report: Shares Fall On Renewed Concerns Over Greece
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Pandora 1Q Loss Widens Amid Higher Costs
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Demand Media Started At Outperform By Imperial Capital
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